11. Affinity Mapping

Affinity Mapping

Affinity mapping is a way to visually sort related ideas together into categories and themes.You’ll go through each idea/insight, quickly discuss, and then place onto the board. As similar or related ideas are discussed their respective sticky notes should be placed next to each other. Over time you will see that clusters of related sticky notes have started to form. Make sure to label each cluster. Once all sticky notes have been placed on the board and you have a couple different clusters, look to see if any of those clusters are related. Related clusters will create themes If so, rearrange those clusters so that they are next to each other. Draw a circle around those clusters and create a label for the theme that you discovered

True or false: Clusters and themes are the same

True

False

SOLUTION:

False

QUIZ QUESTION::

Sort the "How Might We" stickies into clusters

ANSWER CHOICES:

Other

Speed

Acquiring New Users

Onboarding

Onboarding

Simplify

Speed

Acquiring New Users

Sticky	Cluster
How Might We make our app faster?
How Might We reduce the number of steps users need to take?
How Might We raise awareness that our product exists?
How Might We reimagine the buy experience?
How Might We decrease delivery time?
How Might We make it easier for people to sign up?
How Might We enter a new region?
How Might We teach new users about the feature set?

SOLUTION:

Sticky	Cluster
How Might We reimagine the buy experience?	Other
How Might We make our app faster?	Speed
How Might We decrease delivery time?	Speed
How Might We raise awareness that our product exists?	Acquiring New Users
How Might We enter a new region?	Acquiring New Users
How Might We make it easier for people to sign up?	Onboarding
How Might We teach new users about the feature set?	Onboarding
How Might We make it easier for people to sign up?	Onboarding
How Might We teach new users about the feature set?	Onboarding
How Might We reduce the number of steps users need to take?	Simplify
How Might We make our app faster?	Speed
How Might We decrease delivery time?	Speed
How Might We raise awareness that our product exists?	Acquiring New Users
How Might We enter a new region?	Acquiring New Users

QUIZ QUESTION::

Sort the clusters into themes

ANSWER CHOICES:

Growth

Growth

Usability

Usability

Cluster	Theme
Acquiring New Users
Simplify
Speed
Onboarding

SOLUTION:

Cluster	Theme
Acquiring New Users	Growth
Onboarding	Growth
Acquiring New Users	Growth
Onboarding	Growth
Simplify	Usability
Speed	Usability
Simplify	Usability
Speed	Usability